Our Values
Quality, tenderness & animal welfare
We made a conscious decision to only support growers, producers and wholesalers who supply these products so we can bring to you the best in quality and tenderness and to ensure the welfare of the animals was paramount in their raising.
Most cows start out living similar lives so when calves are born in the spring they drink milk from their mothers and are then allowed to roam free and eat grass and whatever edible plants they have available to them in their environment, and this continues for about 6 to 12 months. After that, the “conventionally” raised cows are moved to feedlots which are called Concentrated Animal Feeding Operations (CAFOs).
There, the cows are rapidly fattened up with grain-based feeds, usually made with a base of soy or corn.
The conventionally raised cows are often given drugs and hormones to grow faster, as well as antibiotics to survive the unsanitary living conditions. The cows live there for a few months and are then moved into the factory for slaughtering.
The Grass Fed Difference
For an animal to be classified as grass fed it means that they have spent their entire life grazing pastures. This doesn’t mean that they have not been supplementary fed though. Due to seasonal conditions many farmers supplementary feed their cattle on a range of feedstocks like hay or silage.
Grass fed beef when finished on fresh spring pastures has the amazing blend of texture and flavour. Typically grass fed steak has a tougher texture than grain fed although it also has more taste. The different taste you will find when eating a grass fed steak is due to the flavour of the grass coming through in the beef. This puts truth to the saying “you are what you eat” for cattle production. The flavour you taste comes from the type of grasses the cattle have grazed and because of this different pastures can also give the beef different flavours, which along with seasonal conditions brings consistency into question. When something is given a flavour it will instantly give the consumer the choice as to whether they like it or dislike it. If it doesn’t have a taste you don’t rule anyone out and there is the opportunity to put selected flavours with it.
The process of the life of an animal finished on grass is: animal is born in a grass fed system > animal is weaned from its mother and put back into a grass fed system > animal is finished in a grass fed system.
We are truly committed to supplying only grass fed, free range and hormone free meat and poultry and wild caught fish products.
Needless to say, all backed by a 100% money back guarantee.
